For a long time, safe driving campaigns focused on stopping people from drinking and driving. Drive Sober or Get Pulled Over; Don’t Drink and Drive, Arrive Alive; Friends Don’t Let Friends Drive Drunk; U Drink, U Drive, U Lose are some of the more memorable slogans used to discourage this behavior.
Although driving under the influence of drugs or alcohol has not been eliminated, it is no longer the number one factor leading to fatal collisions in New Jersey. According to State Police analysis of crash data, driver inattention, or distracted driving, was the leading cause of fatal accidents in the State in 2014. This revelation is not new. In fact, 2014 was the fifth consecutive year in which distracted driving was found to be the top factor leading to accident fatalities. To read more details about this analysis see “This kills more people on N.J. roads than anything else.”